Tournament director Fawwaz Baksh has claimed that he Twenty20 World Cup in June will be a memorable party with strong Caribbean flavours that will help establish cricket firmly in the United States.
The event will be co-hosted by six Caribbean countries along with the United States, a market considered crucial if cricket wants to become a truly global game.
New York, Miami and Dallas will host a total of 16 matches which will help promoted the games in the US.
"When you pair up West Indies and USA, it's a recipe for success," the Guyanese sports administrator told Reuters.
"We in the West Indies are known for a great time, we're known for the party atmosphere. When fans come here and watch the games, they should expect that.
"So come here to watch great cricket, but come here also to have a great experience."
Demand for tickets has been encouraging as more than 1.2 million applications from 126 countries were received within the first 48 hours since the public ballot was launched last week.
That included 900,000 from the U.S. and West Indies.
"Introducing cricket into the U.S., which is a new market to us, we weren't quite sure what the response would be," he added.
"We know there are quite a lot of expats in the United States and people from all across the world are interested in cricket.
"But to see this kind of response, it's very encouraging."
The ninth edition of the T20 World Cup will be the biggest yet, with the increase to 20 teams from 16.
Poor attendance figures damaged the 50-overs World Cup when it was held in West Indies in 2007 but Baksh said Caribbean administrators won’t repeat the mistakes they made last time.
Ticket prices for this year's event start at only $6.
"If you want to introduce the sport in the U.S., if you want to revitalise cricket in the West Indies, you have to get the fans here," he said.
"And the only way you can get the fans here is by making tickets attractive, making them accessible."
The 43-year-old believes the World Cup will set the bar high for future global tournaments.
"We all wanted this tournament here, and we all want to capitalise on it," Baksh said.
"When the tournament is over, people all across the world will say 'T20 World Cup should only be hosted in the West Indies and the U.S.'.
"That's our goal and that's what we're going to make it."